Law Debenture Corporation PLC are a FTSE 250 British-based investment trust dedicated to a diversified range of investments. They also provide a range of fiduciary services including appointment of agents, directors and trustees for pension funds, trusts and companies.
The overarching marketing strategy for Law Debenture was centred around developing a highly-refined multi-channel approach, in which platforms such as Google Ads, Google Display and Linkedin Ads were utilised. We predominantly aimed to encourage lead generation in a relevant international market, whilst simultaneously growing brand awareness for specific sub-sections of the company relating to individual products.
We adopted various approaches to focus on specific aspects of their service offerings, working across the wider marketing funnel, from re-marketing to those who have previously engaged with the brand, to gently introducing the company to those without prior interaction. Our focus as ever was on finding the optimum balance between both the high quality of leads generated for the brand, versus the volume of overall enquiries driven month on month.
Please view them at https://www.lawdebenture.com/
Multifix Bury are a UK-located e-commerce business based in the construction sector. We have worked with the client since the beginning of 2019, implementing, optimising and growing their digital marketing strategy. We have predominantly focused on utilising pay-per-click on Google Search Ads, Google Display and Youtube, alongside delivering an SEO and content strategy.
Year on year we’ve seen monthly increases in revenue of over 350%, and have aided in improving profitability and return-on-investment.
Account highlights include:
The overarching digital strategy for Safecall https://www.safecall.co.uk/ was focused around creating a highly-attuned multi-channel approach, in which platforms such as Google Ads, Google Display, Microsoft Ads and Linkedin Ads were central to the project. We fundamentally aimed to drive lead generation in a finely-tuned target international market, whilst simultaneously growing brand awareness for a recently-formed company.
We adopted multiple approaches to experiment with, working across the wider marketing funnel, from re-marketing to those with a previous brand-engagement, to gently introducing the company to those without prior interaction. We were also able to successfully utilise the parent company Law Debenture’s large online presence and brand authority, to further drive forward the marketing initiative. Some top results include:
Experts in online marketing for the care sector offering a bespoke range of industry-orientated digital marketing services. We have a combined experience of five years in digital marketing for a leading international franchise within the care sector.
For this international client, we utilised our industry expertise to develop a range of digital marketing strategies to assist predominantly in candidate recruitment and client acquisition. We work across a range of media in order to ensure your budget is utilised in the most productive way to reach your target market, driving a high quality of lead generation.
This client are a well-known family brand in Norway, specialising in premium skincare and makeup products. Their main objective over a six month period was to grow revenue and achieve a higher return-on-ad spend, via predominantly Facebook advertising, Google paid advertising, and organic social media strategy.